The Minus Sixteen Podcast

ANOTHER YOUTUBE DILEMMA - EXPAND YOUR NICHE OR STAY IN LANE? - Minus Sixteen Ep. 41

Your favourite podcast boys are back with lots to talk about. iOS 17 for iPad and stage manager get a look at. We compare the Garmin watch to the Watch Ultra and we chat over Google Pixel 7 Pro versus iOS and iPhone 14 Pro. We even manage to talk Dyson, McLaren & the Titan Project too!
 
YouTube chat this time is about niches, pivoting, SEO and channel planning.
 
Get involved - if there is anything you want us to talk about then let us know!
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
Alex’s latest video: https://youtu.be/ufPmnlz7MiU
Alex on Twitter: https://twitter.com/AlexGTech1
 
David’s latest video: https://youtu.be/l8VUpsmky6M
 
Read David on Medium:
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
Read Alex on Medium:
https://medium.com/@alexgearandtech
 
Get in touch:
david@talkingtechandaudio.com
 
David on Twitter:
https://twitter.com/Dtalkingtech
 
Catch up on David’s recent radio show here:
https://player.autopod.xyz/366556
 
 
00:00 Intro
02:10 The start of the Pixel 7 Pro story
04:30 Promise not to mention the BBC again!
05:30 AirPods Max galore
07:27 Snapdragon & Tensor chips…
08:40 The ecosystem wins & switching
11:45 Problems switching to Android…perspectives
12:50 The Nothing series of phones
14:32 Garmin & Watch Ultra
16:30 iOS 17 & betas
19:10 Stage Manager
22:50 Whats new for iPhone 15?
25:18 YouTube chat - pivoting & niches
29:00 Getting growth
32;12 Using the YouTube community
34:15 Video duration & doubling down
40:56 What next? 
41:55 Strategy
42:34 SEO & subtitles & captions  
47:31 Fonts & brand recognition
48:09 The Penny Series 
50:45 Talking Hijack
51:55 Amazon Prime Day Deals
54:10 15-inch Starlight MacBook Air
56:35 Thinking iPad
57:55 Project Titan
59:01 Alex & his Dyson days
60:00 The McLaren Tech Centre

YOU FILL A STADIUM - I CAN’T FILL A TOILET | Minus Sixteen Ep. 40

Boy - where to start with this episode? We covered so much.
 
We briefly mentioned the new 15-inch MacBook Air and the Beats Studio Buds+ and then we rolled up our sleeves and got down to our normal YouTube business.
 
This time around we cover shorts, live streams, my first Google pay cheque and Alex’s 65,000 subs. More than that, we chat about quanitiy over quality, the roll of Substack and is one video per week enough to keep YouTube happy?
 
Get involved - if there is anything you want us to talk about then let us know!
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
Alex’s latest video: https://youtu.be/DvZO9zp6KOI
Alex on Twitter: https://twitter.com/AlexGTech1
 
David’s latest video: https://youtu.be/YIn0OZSKDnM
 
Read me on Medium:
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
Read Alex on Medium:
https://medium.com/@alexgearandtech
 
Get in touch:
david@talkingtechandaudio.com
 
David on Twitter:
https://twitter.com/Dtalkingtech
 
Catch up on David's recent radio show here
https://player.autopod.xyz/366556
 
00:00 Intro
01:25 15inch MacBook Air
07:27 Beats Studio Buds+
30:45 Shorts
11:30 Audio testing - sound stage etc
13:35 Are we spoiled with good tech? Who do we make videos for?
15:00 AdSense seasonality
16:30 The ideas for content
19:00 Looking at your metrics
20:25 Making boring content interesting
23:15 David’s first Google payout
23:50 How much these channels cost us to run?
24:50 Alex and his 65,000 subs
26:00 The thought of giving up & gaining subs
28:15 Are YouTube doing their bit for us?
33:20 Quantity over quality  
36:10 Is one video per week enough?
39:00 The lack of scale-ability of YouTube
42:05 Re-purposing content
46:30 Newsletters & Substack
50:00 Using an Avatar
52:10 Shorts - are we being lazy?
56;20 Hijack on Apple TV+
58:55 Alex takes on the Metaverse
60:00 You reap what you sow
63:00 YouTube Live
66:00 Monetising Live Streams
68:00 The benefits of a call to action

APPLE VISION PRO - there’s a problem | Minus Sixteen Ep. 39

This time you get Alex and me together, side by side in his studio and as ever we cover loads.
 
Being our first podcast since WWDC we unbox it fully - our thoughts on Vision Pro, the 15-inch MacBook Air and the Mac Studio. Alex talks about his first take on iPadOS 17 too.
 
Then we get into YouTube and chat about how NOT to get caught out when working with brands, Shorts, the benefits of going Live and using SEOs smartly in your video descriptions.
 
It’s all here - enjoy!
 
Gerald Undone video link
https://youtu.be/iasz7lwfzcc
 
Motion Array Competition
https://motionarray.com/learn/motion-array/macreativechallenge/?utm_source=MA_Newsletter_paid_all&utm_medium=challenge_140623&utm_campaign=Main
 
Andres Vidoza
https://www.youtube.com/@andresvidoza
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
Alex’s latest video: https://youtu.be/QlzCtJjTMMs
Alex on Twitter: https://twitter.com/AlexGTech1
 
My latest video: https://youtu.be/-_cH3UkGXK8
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
ALEX’S CONTRACT
https://drive.google.com/file/d/1wcRgkFNbjcQd4tIg1C0dNYffzHzROlXK/view?usp=sharing
 
00:00 Intro
01:15 Apple Vision Pro - our take
10:50 What else happened at WWDC? M2 MacBook Air & Mac Pro
15:20 Apple’s Returns policy
17:25 Talking iPhones
19:10 OS betas & the last word on Final Cut on iPad
21:30 The woes of a bad brand deal
30:45 Shorts
35:00 Finding your voice & style
40:00 Using music correctly in videos & the Motion Array competition
43:00 Going live on YouTube
55:00 The future according to David & Alex!
62:00 Tags, timestamping & SEO

WWDC & THE SAUSAGE FEST! | Minus Sixteen Ep. 38

It’s almost like t’was the night before Christmas! Here we are just a few days away from WWDC ’23 and Alex and I are pumped!
 
Of course, we talk about what we are looking forwards to next week but plenty more besides. I talk about the London Podcast Show and Alex gives his full take on what it’s like as a creator trying to use Final Cut on an iPad.
 
We chat about cameras, audio, and why having good gear does matter and why we go the extra yards with our editing.
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
Alex’s latest video: https://youtu.be/QlzCtJjTMMs
Alex on Twitter: https://twitter.com/AlexGTech1
 
My latest video: https://youtu.be/-_cH3UkGXK8
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
Alex's Contract: https://drive.google.com/file/d/1wcRgkFNbjcQd4tIg1C0dNYffzHzROlXK/view?usp=sharing
 
Sony XLR adapter
https://www.sony.co.uk/electronics/interchangeable-lens-cameras-microphones/xlr-k3m
 
Lens filter
https://www.kentfaith.co.uk/lens-filters
 
00:00 Intro
01:45 Samsung camera & overpacking
04:50 Set design
09:00 Apple clearing the decks 
12:25 iPadOS what Alex wants…
14:10 Final Cut on iPad - the real story
22:20 DaVinci & LumaFusion as alternatives
25:50 How we bring audio to our video and camera chat
29:00 Gear does matter!
34:00 Lazy editing & the perils of dedicated videos
39:00 Keeping it real!
44:10 Hardware at WWDC
51:40 CPM and Ad revenue on YouTube
54:30 Using a VPN 
57:45 Responding to enquiries 

WWDC IS COMING! | Minus Sixteen Ep. 37

This time Alex and I chat over our thoughts about WWDC and what we are either expecting or excited about - including tApple’s M3 15-inch MacBook Air and of course Apple’s mixed reality headset.
 
We get back in the YouTube trenches and look at music libraries and the best way to utilise music in your videos, upload timings and strategies and using the Community tab for posts in YouTube Studio.
 
We chat over the pros and cons of Final Cut on iPad and then have a good look at AI and how it can help a creator.
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
Alex’s latest video: https://youtu.be/928bSVr9Ui4
Alex on Twitter: https://twitter.com/AlexGTech1
 
Rafael Ludwig Channel: https://www.youtube.com/@RafaelLudwig
 
My latest video: https://youtu.be/3b0jMyYjT1c
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
00:00 Intro
00:55 Camera woes & top tricks
03:50 Upload timings & strategy using YouTube Studio
07:35 YouTube’s Community Tab/Engagement/Reach/Retention
12:50 Music Libraries
15:00 Final Cut on iPad/Storage/Exporting
27:30 Gling for creators & editing video by text
33:20 Generative AI and how it cuts costs for Creators
37:10 ChatGPT Script example & Phind
42:30 Google MusicLM
46:00 Apple Live Speech
48:10 WWDC, Apple’s AR/VR Headset & 15-inch MacBook Air
60:00 London Podcast Show & London Adobe Max

36. Lifelong creator talks double fisting

On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business!
We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program. 
As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him.
Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors.
Pete on Twitter: https://twitter.com/petematheson
Pete’s latest video: https://youtu.be/sQrCUpn-aHs
Pete’s newsletter: https://www.petematheson.com/newsletter/
Video course: https://film-booth.com/thumbnail-university/
 
Alex latest video: https://youtu.be/l1MfpiEdI2I
Alex on Twitter: https://twitter.com/AlexGTech1
 
My latest video: https://youtu.be/cSUCTiFPz7o
 
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
00:00 Intro
01:30 Watches & stuff going off on your wrist
09:30 Treating YouTube as a business
17:15 Amazon Affiliates program
23:00 Hiring help
31:00 Thumbnails & timing of video releases
35:00 The benefits of AI for creators
45:00 Planning ahead with your titles and thumbnails & A/B testing
52:40 Contracts with sponsors & integrated videos
61:00 Making sure to get paid by sponsors
69:00 Dealing with the embargo!
 

35. Please - help yourself steal my content!

Alex & I are joined by Daniel Scuteri from the Tech with Benefits channel on this podcast.
 
For many years Daniel worked with Samsung and only left about a month ago so he is able to give us the inside scoop on what it was really like to work for them and offers up some exclusive scoops. There’s a lot of Samsung chat this time around. 
 
We also cover the benefits of YouTube Shorts to a channel & a creator and what it’s like getting money from sponsors for videos and all that is BEFORE Alex lets rip about what it’s like to have your content stolen by another creator! Explosive, real hands-on stuff.
 
Daniel on Twitter: https://twitter.com/daniel_scuteri
Daniel’s latest video: https://youtu.be/IlOpwrer1Dc
 
Alex latest video: https://youtu.be/rfwYDK0slyE
Alex on Twitter: https://twitter.com/AlexGTech1
 
My latest video: https://youtu.be/LmPTelxBit0
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
00:00 Intro
03:00 Daniel’s time at Samsung
05:00 Getting going on YouTube
12:15 Samsung chat
23:00 Samsung & review units
31:00 Growth of the channel
35:00 YouTube Shorts
42:00 Alex loses his shi*t
55:00 How to get money from sponsors

34.My One’s Massive - NAS Drive That Is

Alex & I are joined by Patrick on this podcast and again, we get down to talking business.
 
We mull over the benefits of changing out thumbnails, and titles on videos, and the art of the ad read. How do you bring in sponsors seamlessly to your videos without alienating viewers? We also discuss should you make videos that please you, or make them to please the algorithm?
 
Video files are massive, particularly the 8K ones that Alex has been shooting, so how do we archive and back-up? Oh, and is Twitter still a useful tool for creators?
 
Patrick’s Linktree: https://linktr.ee/patrickrambles
Patrick on Twitter: https://twitter.com/Patrick_Rambles
Patrick’s latest video: https://youtu.be/G6xFyiGUJPQ
 
Alex latest video: https://youtu.be/rFVMnnkBu6E
Alex on Twitter: https://twitter.com/AlexGTech1
 
My latest video: https://youtu.be/dnk-3WVo0Ww
 
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
 
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
 
READ PATRICK ON MEDIUM
https://medium.com/@patrickrambles
 
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
 
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
 
00:00 Intro
03:00 WWDC Predictions
10:00 Switching out thumbnails & titles
17:15 Science of scripts
22:00 Sponsor reads
30:00 Making videos YOU enjoy
39:00 Tags
40:30 Backing up & archiving
46:00 Alex & 8K
53:00 Patrick & his New York video
57:00 Benefit of evergreen videos
61:00 Is Twitter useful?