The Minus Sixteen Podcast
A fortnightly podcast with myself David & co-host Alex. We chat about the latest in tech talking about Apple, Samsung and anything else that takes our fancy! We also cover the business of YouTube - pulling back the curtains and letting you know what it’s really like to be a content creator on YouTube, Medium and more. We’d love you to get involved so please feel free to leave messages in the chat or DM us on Twitter... You’ll find me on Twitter @Dtalkingtech and Alex @AlexGTech1
Listen on:
Episodes
Saturday May 06, 2023
Saturday May 06, 2023
On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business!
We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program.
As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him.
Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors.
Pete on Twitter: https://twitter.com/petematheson
Pete’s latest video: https://youtu.be/sQrCUpn-aHs
Pete’s newsletter: https://www.petematheson.com/newsletter/
Video course: https://film-booth.com/thumbnail-university/
Alex latest video: https://youtu.be/l1MfpiEdI2I
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/cSUCTiFPz7o
Download our streaming software
https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
00:00 Intro
01:30 Watches & stuff going off on your wrist
09:30 Treating YouTube as a business
17:15 Amazon Affiliates program
23:00 Hiring help
31:00 Thumbnails & timing of video releases
35:00 The benefits of AI for creators
45:00 Planning ahead with your titles and thumbnails & A/B testing
52:40 Contracts with sponsors & integrated videos
61:00 Making sure to get paid by sponsors
69:00 Dealing with the embargo!
Sunday Apr 23, 2023
Sunday Apr 23, 2023
Alex & I are joined by Daniel Scuteri from the Tech with Benefits channel on this podcast.
For many years Daniel worked with Samsung and only left about a month ago so he is able to give us the inside scoop on what it was really like to work for them and offers up some exclusive scoops. There’s a lot of Samsung chat this time around.
We also cover the benefits of YouTube Shorts to a channel & a creator and what it’s like getting money from sponsors for videos and all that is BEFORE Alex lets rip about what it’s like to have your content stolen by another creator! Explosive, real hands-on stuff.
Daniel on Twitter: https://twitter.com/daniel_scuteri
Daniel’s latest video: https://youtu.be/IlOpwrer1Dc
Alex latest video: https://youtu.be/rfwYDK0slyE
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/LmPTelxBit0
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
00:00 Intro
03:00 Daniel’s time at Samsung
05:00 Getting going on YouTube
12:15 Samsung chat
23:00 Samsung & review units
31:00 Growth of the channel
35:00 YouTube Shorts
42:00 Alex loses his shi*t
55:00 How to get money from sponsors
Saturday Apr 08, 2023
Saturday Apr 08, 2023
Alex & I are joined by Patrick on this podcast and again, we get down to talking business.
We mull over the benefits of changing out thumbnails, and titles on videos, and the art of the ad read. How do you bring in sponsors seamlessly to your videos without alienating viewers? We also discuss should you make videos that please you, or make them to please the algorithm?
Video files are massive, particularly the 8K ones that Alex has been shooting, so how do we archive and back-up? Oh, and is Twitter still a useful tool for creators?
Patrick’s Linktree: https://linktr.ee/patrickrambles
Patrick on Twitter: https://twitter.com/Patrick_Rambles
Patrick’s latest video: https://youtu.be/G6xFyiGUJPQ
Alex latest video: https://youtu.be/rFVMnnkBu6E
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/dnk-3WVo0Ww
READ ME ON MEDIUM
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX ON MEDIUM
https://medium.com/@alexgearandtech
READ PATRICK ON MEDIUM
https://medium.com/@patrickrambles
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
00:00 Intro
03:00 WWDC Predictions
10:00 Switching out thumbnails & titles
17:15 Science of scripts
22:00 Sponsor reads
30:00 Making videos YOU enjoy
39:00 Tags
40:30 Backing up & archiving
46:00 Alex & 8K
53:00 Patrick & his New York video
57:00 Benefit of evergreen videos
61:00 Is Twitter useful?
Saturday Mar 18, 2023
Saturday Mar 18, 2023
Alex and me go through the weeds this time round. We Chat over the current YouTube love affair with Samsung, why Alex has switched and David hasn’t!
Then, we go deep in to the business of YouTube. If you are setting up a channel, or interested in the metrics of running a channel, then this one is for you. We chat over the art of intros, CTR, retention, and the importance of timing too. Is there such a thing as a perfect length of video? What’s AdSense all about? Also, we chat about the future of podcasts on YouTube.
This one will take some unpacking - real gold!
Alex latest video: https://youtu.be/HlucC20lfkg
The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/zv6KQ4iXHdY
READ ME
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX
https://medium.com/@alexgearandtech
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
READ ME ON MEDIUM
https://medium.com/@Davidtalkingtech
00:00 Intro
02:00 The Samsung story
14:00 David’s first 1000 subs & applying to AdSense
16:45 Metrics - the conversion rate, and CTR
21:00 The niche, and finding your voice
28:00 The art of retention
34:00 The future of podcasts on YouTube
38:00 Importance of timing & scheduling
55:00 The perfect video length
59:00 Blogging
61:00 Wrapping up - our up coming videos
Saturday Mar 04, 2023
Saturday Mar 04, 2023
This was a proper blast - we’ve been looking forwards to getting together with Dave, and this time around, our wish came true.
We chat over how he manages to make so much content, the development of Apple’s non-invasive blood glucose testing, the Mac Pro and what Apple can do with it, and why Alex is selling his iPhone! Oh and we chat over the future of Netflix, Apple TV and sleep tracking with Apple Watch Ultra!
Dave’s website: https://www.icavedave.com
Dave on Instagram: icave_dave
Dave on Twitter: @iCave_Dave
Dave’s latest video: https://youtu.be/TjqQFOY2RzA
Alex latest video: https://youtu.be/_Ac_aChCcg0
The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/Qug-hpNjVQo
READ ME
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX
https://medium.com/@alexgearandtech
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
READ ME ON MEDIUM
https://medium.com/@Davidtalkingtech
00:00 Intro
01:20 Apple silicon helped me
04:20 YouTube - day to day
06:45 Making content in mad March
10:10 Alex and the Samsung S23 video and our take on shorts
13:30 How Dave creates
16:00 Alex selling his iPhone
20:20 iPad Ultra and tablets in general
25:00 Netflix subs & Apple TV content
28:05 Non-invasive blood glucose testing
33:00 Apple Watch and sleep tracking
39:00 Mac Pro
53:00 YouTube Optimisation
62:30 Wrapping up
Saturday Feb 18, 2023
Saturday Feb 18, 2023
This time around, Alex & myself are joined by Saran, from the YouTube channel Saran Byte.
We talk about what its like to upload four or five videos a week, iPads woes, and the Samsung S23. We chat about the benefits or otherwise of shooting 8K video, and the lengths you have to go through to upload.
We hear about the benefits of not working alone, all the time, and the day to day life of a content creator.
Saran on Instagram: saranbyte
Saran on Twitter: @SaranByte
Saran’s latest video: https://youtu.be/5As9CJ3lMEY
Alex latest video: https://youtu.be/GE5c3ei00nU
The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/rBSQbFL4-LA
READ ME
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX
https://medium.com/@alexgearandtech
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
READ ME ON MEDIUM
https://medium.com/@Davidtalkingtech
00:00 Intro
01:20 How Alex & Saran met - WhatsApp
03:40 YouTube - that analytics
08:15 Getting started on YouTube
13:10 Saran’s workflow & using a teleprompter
19:30 Editing & trolls
23:00 Camera, gear, & iPhone 14 issues
29:00 iOS Bugs, the HomePod, and uploading 8K video
38:00 Watch Ultra and the Headset
43:35 AirDrop,Final Cut, and Shorts
48:00 Monetising, and paywalls
64:30 5G - it works!
Saturday Feb 11, 2023
Saturday Feb 11, 2023
On this episode, I had a chance to sit down with Kelsey, aka the Premiere Gal from YouTube.
If you, like me, use Premiere Pro, then you’ll have visited her channel on endless occasion’s. She is a class leader for in-depth, easy to understand tutorials….brilliant explainers, that have got ME out of jail time after time!
We chat about everything - what first got her in to the world of video editing, her career path, and what eventually led her to the world of YouTube. And for those of you that love gear talk, we chat over Kelsey’s workflow, and the tools she uses. It’s all here!
And here are ALL the places you can find Kelsey on socials……
Kelsey’s website: https://premieregal.com
Kelsey on Instagram: https://www.instagram.com/Premiere_Gal/
Kelsey on Twitter: https://twitter.com/premiere_gal
Kelsey’s latest video: https://youtu.be/tmhwkjxur0w
Kelsey on Patreon: https://www.patreon.com/premieregal
GET IN TOUCH WITH ME
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
READ ME ON MEDIUM
https://medium.com/@Davidtalkingtech
00:00 Intro
02:00 Getting going
06:20 The start on YouTuber
12:15 Scripting & style
14:50 Working with Adobe
22:30 Workflow & kit
28:00 Planning videos & what ideas
33:00 Brand collaborations & the creators economy
38:00 Talking Canon & YouTube Shorts
44:35 Thumbnails, Presets & the Patreon Page
50:00 Final Cut v Premiere Pro
55:30 Adobe’s subscription plan & the Envato relationship
59:00 Future videos
Saturday Feb 04, 2023
Saturday Feb 04, 2023
This time around, Alex and I welcome Michael Soledad to the podcast.
He’s had a remarkable journey, and we were lucky enough to chat to him and really deep-dive in to what makes him tick, his content creation process, the direction the channel has taken, and the YouTube lifestyle.
The Apple Watch Ultra gets a good going over too - and just who is it for?
This is one you’ll want to watch a few times through - content gold!
Michael’s website: michsoledesign.com
Michael on Instagram: michsoledesign
Michael on Twitter: @michael_soledad
Michael’s podcast: https://podcasts.apple.com/gb/podcast/coffee-with-creators/id1509851317
Michael’s latest video: https://youtu.be/7D2owC53-LM
Alex latest video: https://youtu.be/OJ5KbYjU12I
The Tube Life Podcast: https://podcasts.apple.com/gb/podcast/the-tube-life-podcast/id1595881790
Alex on Twitter: https://twitter.com/AlexGTech1
My latest video: https://youtu.be/vOrxazzH0KI
READ ME
I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership
READ ALEX
https://medium.com/@alexgearandtech
GET IN TOUCH
david@talkingtechandaudio.com
CATCH ME ON TWITTER
https://twitter.com/Dtalkingtech
00:00 Intro
01:50 The accidental YouTuber
08:30 How the channel started
11:15 Niching down - a good idea?
18:30 The algorithm
25:00 The video planning process & the Apple Watch Ultra
37:00 CES, and brand awareness
44:00 The creators economy
55:00 The smart home, Matter, and thread - where’s it at?
57:35 Apple Car - will it happen?
64:00 The benefits of scripting for YouTube
75:30 Wrapping up